‘Bid to make it all better’: The best-performing software is not always the best deal
On Friday, the world’s most valuable software company announced a deal with Microsoft that will enable its software to run on Windows 10 devices without having to purchase an add-on.
The deal, first reported by Reuters, is a sign that Microsoft is serious about bringing its new operating system to the masses, which is why it’s spending $1 billion on Windows devices and $1.5 billion on cloud services to get them to consumers faster and cheaper than competitors.
Microsoft is also betting on the company’s growing cloud business, which has seen revenue more than double in the last two years, as a way to accelerate its push into the connected home and enterprise.
It’s a bet that’s paid off for Microsoft, which said it will pay a $400 million discount on its stock price on Friday, with the proceeds going to Microsoft employees.
Microsoft shares jumped more than 1% to $4,600.