How to fix your Google AdWords ad revenue by changing your keywords
With a growing number of ad campaigns, it can be hard to stay on top of all the competitors.
Here are the three simple steps you need to take to optimize your ad campaigns for better ROI.1.
Select the right keywords to target your ad campaign.
Adwords is an incredibly complex tool that you’ll have to master if you want to maximize your revenue.
Here’s how to figure out the right keyword to target the campaign:1.
Look at your competitors’ AdWords campaigns.
If you have one of your own, you’ll find that most of the competitors are using the same keywords.
That means they all share the same targeting criteria.2.
Check their AdWords profiles.
If they have keywords that match your keywords, you’re good to go.3.
Select your keywords.
If the keywords you select match your ad budget, you’ve found the right one.
The only catch is that the AdWords keyword matching rules are different from each company’s keyword matching criteria.
So you’ll need to be sure to read all the ad terms on your competitors ads and pay attention to each keyword’s match.4.
Create a list of keywords.
It’s a good idea to have a list that you can refer back to when you need help.
This way you can make sure you’re not forgetting any of your keywords that you’re already targeting.5.
Find the right campaigns.
You can use a tool like AdWords Keyword Explorer to see which keywords are the most popular for your ad.
You’ll also need to research which campaigns are earning the most money.
If all else fails, you can also check out this handy Google Adwords spreadsheet.1 / 5